Digital Transformation & AI-Driven Innovation Advisory

Accelerating Digital Transformation & AI-Driven Innovation for Enterprise Brands and Modern Publishers.

Strategic principal advisory uniting first-party data identity solutions, fully automated ad architectures, CDP integrations, marketing attribution, and Generative Engine Optimization (GEO).

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Track Record

13+

Years Digital Marketing all-round expertise

9+

Years leading enterprise online marketing publisher teams (DPG Media scale)

Multi-Million

User audience reach & paid online marketing budgets

Next-Gen

GEO & AI integration focus

Core Services

End-to-end advisory for the modern marketing engine

Three practice areas, one integrated approach — transform operations, win the AI-search frontier and advise leadership on growth.

Digital Marketing Transformation & Automation

Modernizing the marketing stack around first-party data, automation and content-driven advertising.

  • First-party Data & Identity Solutions
  • CDP integration & Online Audience Management
  • Fully automated Owned & Paid Display and Social Content Ad Engines linked to Content Marketing

GEO (Generative Engine Optimization) & Modern Hybrid Search Strategy

Making your brand visible where decisions are now made — inside AI-generated answers.

  • Transitioning traditional SEO to GEO for news, media & SMB lead-gen and subscription brands
  • AI search engine visibility (Gemini, ChatGPT, Perplexity, Claude)
  • Subscription page optimization

Enterprise Advisory & AI Innovation

Strategic guidance for leadership navigating growth, transformation and AI adoption.

  • Strategic growth & innovation consulting for senior management in B2C publishing
  • Research & advise on (Digital) Marketing Transformation and AI Innovation
  • End-to-end user journey analysis & prospect conversion optimization
GEO & AI

Generative Engine Optimization for the AI-first search era

Traditional SEO is no longer enough. AI assistants like Gemini, ChatGPT, Perplexity and Claude are becoming the first stop for discovery — visibility must now be engineered for generative answers, not just blue links.

  • AI Search Visibility Strategy — position your brand inside LLM-generated answers across Gemini, ChatGPT, Perplexity & Claude.
  • Hybrid SEO + GEO Architecture — evolve your existing search investment into a modern, hybrid strategy.
  • News, Media & Subscription Optimization — win generative citations and convert AI-driven discovery into subscribers.
  • Measurement & Benchmarking — track share-of-voice and citations across generative engines.

Where we optimize visibility

Google Gemini

AI Overviews & conversational search

ChatGPT

Assistant & browsing-driven discovery

Perplexity

Citation-first answer engine

Claude

Long-form & research-grade responses

HPrincipal Consultant

About

The Principal Consultant

Helixis Consulting is led by a principal consultant with 13+ years of all-round digital marketing experience — a leader who grew from SEO specialist to managing enterprise online marketing teams, shaping strategy at DPG Media's B2C publishing division and advising senior leadership on growth and innovation.

  • All-round digital marketing expert — evolved from SEO roots to leading multi-disciplinary teams.
  • Managed teams of online marketers, SEO/GEO specialists and digital marketing consultants at DPG Media B2C Publishing.
  • Led agency partnerships and advised C-level & senior management on B2C growth, AI transitions and digital marketing transformation.

Contact

Let's accelerate your transformation

Book a strategic advisory session or reach out directly. We'll discuss your publishing or B2C growth goals and map the fastest path to measurable impact.

hello@helixisconsulting.com
Operating globally — serving clients worldwide
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